content. We've launched multiple changes over the last half to News Feed that encouraged more
interaction and engagement between people and we plan to keep launching more like this.
Of course connecting isn't limited to News Feed. Now more than 200 million people are members of
meaningful groups on Facebook -- these are communities that, upon joining, they become the most
important part of your Facebook experience and a big part of your real-world social infrastructure.
These are groups for new parents, for people with rare diseases, for volunteering, for military families
deployed to a new base, and more. We believe there is a community for everyone on Facebook. The
communities often span online and offline, and bring people together in person.
We've found that every great community has an engaged leader. But running a group can take a lot of
time, so we have a roadmap to make it easier. That will enable more meaningful groups to get formed,
which will help us find relevant ones to recommend to you, and eventually achieve our 5-year goal of
helping 1 billion people be a part of meaningful communities. Since the 1970s, there has been a long
decline in people joining physical groups around the world, and that has contributed to a broad feeling
of loneliness and isolation. But if we can help 1 billion people be a part of something meaningful, that
can reverse this trend.
Talking about being part of something meaningful, it's inspiring to see how people are using our
fundraising tools to make a difference. Last month, a campaign to raise $1,500 for undocumented
children separated from their families at the border ended up going viral and raising more than $20
million from more than half a million donors around the world. This quarter, we added the ability for
pages to create and donate to fundraisers for causes they care about too.
This quarter we also reached a milestone with now more than a billion actives on Instagram. It's a
moment to reflect on how this acquisition has been an amazing success. When Instagram joined us, the
team had only 16 people. Since then, Kevin and the team have built Stories, Direct, and now IGTV. This
has been a story of great innovation and product execution. It's also a story of how effective the
integration has been. We believe Instagram has been able to use Facebook's infrastructure to grow
more than twice as quickly as it would have on its own. A big congratulations to the Instagram team --
and to all the teams across our company that have contributed to this success.
I'm really excited about video too, and this quarter we launched IGTV. People are watching less TV and
more video, but most video is not yet optimized for mobile. IGTV will help solve that problem. It's
designed specifically for mobile and makes watching long-form, vertical video from creators easy.
There's a standalone IGTV app, but you can also watch within the Instagram app. That means the entire
Instagram community has been able to use it from the start.
We're also seeing Watch start to grow more quickly on Facebook too. Our teams are focused on building
new experiences that help people connect and start conversations. We recently rolled out Watch Party
to all groups, so you can watch and chat with friends at the same time. And we're seeing some real
traction with some of the original programs -- from the talk show Red Table Talk featuring Jada Pinkett-
Smith to SKAM, an interactive series that started in Norway and features a new style of storytelling
where the characters have accounts on Facebook and Instagram and key parts of the story are told not
just through video but through posts on their pages.
Stories continue to be a big part of the future of sharing too – and they’re growing quickly across
WhatsApp, Instagram, Facebook and Messenger. While we started off just implementing the basic